Rising Viewership For Spanish Music
Rising Viewership For Spanish Music
This year has been a massive one for Spanish language music, particularly in the realm of pop culture. The 2019 Billboard Latin Music Awards saw an 11% increase in viewership from 2018 and saw Telemundo pushed to No. 1 in Spanish-language prime time. The awards ceremony, which featured performances by Ozuna, Anuel AA, Karol G, Marc Anthony, and others outperformed the combined delivery of all Spanish-language broadcast networks.
The Billboard Latin Music Awards grew out of the Billboard Music Awards program from Billboard magazine and are the Latin music industry’s longest running award. The first award ceremony began in 1994 with notable winners including Enrique Iglesias who has won 47 awards and Shakira with 41 awards. Since 1999, the awards ceremony has been broadcast on the television network Telemundo, where it became the network's highest-rated music special.
In the United States, the viewership increase stretched beyond just Spanish language programming - specifically in Los Angeles, New York, Miami and Houston. On social media, the awards show ranked as the most social non-sports program of the day across all broadcast and cable networks and generated over 1.7 million global actions and 19 million global views on social platforms.
Finalists and winners of the Billboard Latin Music Awards are determined by sales, streaming, radio airplay and social data that informs Billboard's weekly charts during a one-year period from the rankings dated February 3, 2018 through this year's January 26 charts.
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