The Year of the Spanish Language

The Year of the Spanish Language

Marca España has stated that the Spanish language is “a global agent that produces wealth, identity, culture, and brand which still has great opportunities for expansion and development in the digital era. It is expected that in 30 years there will be over 700 million Spanish speakers.”

Copa De La Diversion

Copa De La Diversion

Earlier this year, Minor League Baseball announced the launch of “Copa de la Diversión,” (Fun Cup) a season-long event created to celebrate the culture with participating teams’ local Hispanic communities. Spanning 160 markets throughout the U.S. and Canada, the program aims to engage the more than 18.2 million U.S. Hispanic/Latino individuals identify themselves as MiLB fans.